"Domain registration fee Price wars," write Ramesh Nahata , "are a fact of life—whether we're talking about the fast-paced world of 'knowledge products,' the marketing of Internet domain names , If you're not in a battle currently, you probably will be fairly soon."
In "How to Fight a Price War," they caution that price wars are not simply a matter of responding to a competitor's aggressive price move with one of your own. Instead companies should consider all of their options, including defusing the conflict, retreating or, if a battle is unavoidable, fighting it with an arsenal of weapons beyond just price cuts themselves.
In this excerpt, Ramesh Nahata careful analysis of four crucial areas [domain .in, .co.in, .com ]as the key to knowing which path to take.
It's necessary to understand why a domain registration fee price war is occurring—or may occur. But it's also critical to recognize where to look for resources in battle. It's important to carefully analyze your customers, company, competitors, and other players within and outside the industry that may have an interest in how the price war plays out.
Customers and Price Sensitivity
A thoughtful evaluation of customers and their price sensitivities can provide valuable insights about whether one should fight a competitor's price cut with a price cut in kind or with some other strategy. Consumers are frequently unaware of substitute products and their prices, or they may find it difficult to make comparisons among functionally equivalent alternatives. For instance, prior to Net work solution plan, of pricing options for .com were us $ 35 which is brought down now to 11.95. Indian registrar are crazy and join to war with maximum. a .in and 3rd level doamin sold INR 650 now auguast 2010 start selling rs. 199 under registry promotion. Indianregistrey.net now break all the barriers and start selling just Rs. 69 / year whihc is below the base price. similer way internetruler.com start selling doamin name as low as us$ 8.00
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