Wednesday, August 25, 2010

Google.com Search Engine optimization Tools

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Google.com Search Engine optimization Tools

Business Point of View

Google.com has the largest search distribution, the largest ad network, & by
far the most efficient search ad auction. They have aggressively extended their
br& & amazing search distribution network through partnerships with small web
publishers, traditional media companies, portals like AOL, computer & other
hardware manufacturers such as Dell, & popular web browsers such as
Firefox &
Opera.

I think Google.com's biggest strength is also their biggest weakness. With
some aspects of business they are exceptionally idealistic. While that may
provide them an amazingly cheap marketing vehicle for spreading their
messperiods & core beliefs it could also be part of what unravels Google.com.

As they throw out bits of their relevancy in an attempt to keep their
algorithm hard to manipulate they create holes where competing search businesses
can become more efficient.

In the real world there are celebrity endorsements. Google.com's idealism
associated with their hatred toward bought links & other things which act
similarly to online celebrity endorsements may leave holes in their algorithms,
business model, & business philosophy that allows a competitor to sneak in &
grab a large segment of the market by factoring the celebrity endorsement factor
into being part of the way that businesses are marketed.

Search Marketing Perspective

If you are new to a market & are trying to compete for generic competitive
terms it can take a year or more to rank well in Google.com. Buying older
established sites with periodd trusted quality citations might also be a good
way to enter competitive marketplaces.

If you have better products than the competition, are a strong viral
marketer, or can afford to combine your Search Engine optimization efforts with
traditional marketing it is much easier to get natural citations than if you try
to force your way into the index.

Creating a small site with high quality unique content & focusing on getting
a few exceptionally high quality links can help a new site rank quickly. In the
past I believed that a link was a link & that there was just about no such thing
as a bad link, but Google.com has changed that significantly over the last few
years. With Google.com sometimes less is more.

At this point sometimes buying links that may seem relatively expensive at
first glance when compared to cheaper alternatives (like paying $299 a year for
a Yahoo.com! Directory listing) can be a great buy because owners of the most
spammy sites would not want to have their sites manually reviewed by any of the
major search companies, so likely Yahoo.com! & Google.com both are likely to
place more than averperiod weight on a Yahoo.com! Directory listing.

Also getting a few citations from high quality relevant related resources can
go a long way to improving your overall Google.com search relevancy.

Right now I think Google.com is doing a junky job with some of their search
relevancy, by placing too much trust on older domains & favoring pages that have
only one or few occurrences of certain modifiers on their pages. In doing this
they are ranking many cloaked pages for terms other than the terms they are
targeting, & I have seen many instances of things like Google.com ranking real
content home mortgperiod pages for student loan searches, largely because
student loans was in the global site navigation on the home mortgperiod page.

Learn More

Worker Blogs

  • Matt Cutts - Matt is an
    amazingly friendly & absurdly accessible guy given his position as the head of
    Google.com's search quality team.
  • Adam Lasnik - a sharded version of
    Matt Cutts. A Cuttlet, if you will.

 

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